8/4/2023 0 Comments Utm code meaningToggle on Automatically add UTM parameters to links to apply these parameters across all future messages you send from Klaviyo.Select an option under Campaign Value and Flow Value for each parameter.Choose which parameters to include using the toggle next to each option.Click Settings, then open the UTM Tracking tab.Click your account name in the top-right corner of your screen.To customize your account's global UTM tracking settings Configure your account's default UTM tracking In addition, you can create up to 5 fully custom UTM parameters by clicking Add a custom UTM parameter and filling out the fields that appear. Toggle these parameters on or off in Klaviyo as you wish.įor each of the 5 prebuilt UTM parameters, choose between a built-in Klaviyo option (e.g., “email” or “sms” for utm_source) or add a custom value by typing in a new value to the Search or add new field within the dropdown. In addition to these two, Google Analytics accepts an additional three parameters by default: utm_campaign, utm_id, and utm_term. There are 2 default UTM parameters that are always turned on: utm_source and utm_medium. By adding UTM parameters to your Klaviyo emails and SMS, you can better understand how the messaging you send through Klaviyo contributes to your overall traffic and conversions. UTM parameters are small codes added to the end of links that help Google Analytics and other site traffic tracking tools to identify where your visitors originated from. Looking to add UTM parameters to Klaviyo messages? Head to our article on how to add UTM tracking to campaigns and flows.
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